Key People

Barbara Rosenberg
Managing Director of Field & Focus Global has over 30 years experience in exceeding client expectations.  She has a very strong background in a multiplicity of sectors and believes in a hands on approach,  personally managing all key accounts. She has vast experience in both consumer and business-to-business research, spanning such industries as FMCG, Financial services, Healthcare, IT & Comms, Agriculture and Automotive to name a few. Her in depth knowledge of local customs and expertice  in the international arena has been critical for many  clients over the years .Her reputation for straight speaking, reliability and 24/7 availability is paralleled by few. She also acts as an advisor to a number of independent market research companies.

Prior to FFG (Field & Focus Global), she worked as Director of the International Division for 2-morrow; building and responsible for their entire International Field Division.  Barbara is an excellent project manager and has a proven track record in managing complex, challenging and demanding projects. At 2-morrow she managed all key account projects, coordinating projects as well as expanding sales on a global basis.

She previously worked for Recom and Field Facts Worldwide; brought on board for her business development skills, international cultural awareness and project management skills. The primary aim being that excellent customer service be achieved and maintained. 

Her solution driven approach and well organized project executions have their roots in when she was the co founder & organizer of 3 International trade shows featuring the latest trends in multimedia technology. In the 1980’s she was VP of Sales & Finance for B. Teller Corp., an American based company.  In the 1970’s she was assistant to Dr. Lazarus, financial advisor to the Whitehouse. Her graduate thesis, sponsored by the Department of Commerce, launched a medium size company into the International arena. Her undergraduate thesis was used by the State of Connecticut as a reading comprehension exam for High Schools in Hartford, CT. She is a graduate of Psychology (Hons) and has an MBA in Finance & International Business (Hons) and is fluent in English and German.